Visual Merchanding Project

Creative Direction

The aim of this project was to look at different forms of visual merchandising to eventually design a shop window display for a denim brand of our choice.

Looking at Bliss and Mischief I devised a collection of imagery evoking a theme for their window display. The display was chosen to take place at Liberties Department Store London.

Concept board

Moodboard

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Project Development

I looked into denim brands, focusing on embroidered denim which lead me to discover the brand Bliss and Mischief.

After looking at visual merchandising displays I was able to devise a window design for the brand to be displayed at Liberties store in London.

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