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Creative Direction

The aim of this project was to look at different forms of visual merchandising to eventually design a shop window display for a denim brand of our choice.

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Looking at Bliss and Mischief I devised a collection of imagery evoking a theme for their window display. The display was chosen to take place at Liberties Department Store London.

Mindmaping ideas

Mindmaping ideas

Looking at innovative VM displays

Looking at innovative VM displays

Looking at Denim Brands

Looking at Denim Brands

Embroidered denim

Embroidered denim

Looking at Bliss and Mischief

Looking at Bliss and Mischief

Looking at design

Looking at design

Drawing ideas to form a display

Drawing ideas to form a display

Looking at liberties

Looking at liberties

Liberties floral department influencing the display

Project Development

I looked into denim brands, focusing on embroidered denim which lead me to discover the brand Bliss and Mischief.

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After looking at visual merchandising displays I was able to devise a window design for the brand to be displayed at Liberties store in London.

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